How small and scrappy Mazda competes with the massive automakers

Mazda is a small unbiased producer that sells a fraction of the vehicles churned out by the world’s largest automakers. And being a small automaker in 2021 just isn’t simple.

However the firm has managed to carve out a status for constructing vehicles which might be enjoyable to drive and supply good worth for the cash, in accordance with business consultants.

It is MX-5 Miata roadster has attained a type of iconic standing, and it is one of many best-selling two-seat roadsters of all time.

Mazda has additionally made different vehicles beloved by fanatics, such because the RX-7.

Mazda has additionally been one thing of an innovator in engines. For 50 years, it stocked its autos with rotary engines — a extremely uncommon engine design. In recent times, it has made strides towards bettering the effectivity of gasoline engines with its Skyactiv know-how.

However electrical autos are gaining market share, and Mazda would not have the deep pockets automakers like Volkswagen, Toyota, and Basic Motors have.

To make certain, Toyota has a 5% stake in Mazda, and the 2 are partnering on constructing autos and EV know-how. These sorts of partnerships are deemed more and more essential now that every one automakers are anticipated by traders, governments, and prospects. They might additionally give a small producer like Mazda an opportunity to outlive.

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