Chennai: Constructing a powerful narrative through the years towards the AIADMK and BJP-led governments in Tamil Nadu and the Centre, DMK president M Okay Stalin reaped large success in Meeting polls, recreating the 2019 magic when he gained the Lok Sabha polls palms down for his social gathering and allies.
The DMK has gained 127 seats, and is more likely to win six seats from the place it’s main, in accordance with traits. When the segments gained by DMK”s companions together with Congress are added, it labored out to 153 seats out of the full 234.
Garnering two-thirds of the 234 seats, the 68-year previous Stalin, by way of his sustained marketing campaign has but once more ushered in a victory much like that of the 2019 Parliamentary election win.
The victory didn’t, nonetheless, land in Mr Stalin’s lap and he labored in the direction of it by reaching out to folks systematically by focusing on the Centre and state governments on many points.
Be it the Nationwide Training Coverage, the Citizenship Modification Act, farm legal guidelines or elevating voice to deliver schooling again to the state checklist of the Structure, he mentioned the BJP-led Centre was “anti-people”.
The BJP authorities trampled on the rights of states and was towards Tamil tradition and imposed Hindi and Sanskrit and by being ”subservient” to such a regime, the AIADMK too was towards folks fashioned a part of his narrative.
The Centre betrayed Sri Lankan Tamils by not voting towards the island nation in a current UN meet added to that ever rising checklist.
On the similar time, Stalin ensured that the AIADMK felt the warmth on many points together with a slew of graft allegations towards Chief Minister Okay Palaniswami, his Cupboard colleagues, the NEET problem and the anti-Sterlite protests vis-a-vis the Tuticorin police firing episode in 2018 and plenty of extra.
Mr Stalin alleged the AIADMK betrayed Tamil Nadu’s pursuits by being ”servile” to the Centre and AIIMS hospital in Madurai being a non-starter was yet another instance.
The DMK chief alleged that Palaniswami assured that hydrocarbon exploration initiatives wouldn’t be allowed, however it nonetheless continued within the state. Usually he alleged that the AIADMK regime existed just for “corruption, assortment and fee”.
Accusing Mr Palaniswami of being a faux farmer, he mentioned the state scheme to rejuvenate waterbodies was just for “looting cash” by submitting “faux payments”. Farmers haven’t acquired their pending dues, cyclone reduction and there was “corruption” even in paddy procurement.
MK Stalin spearheaded protests towards hydrocarbon exploration initiatives in Cauvery delta districts, held state-wide stir towards the farm legal guidelines, CAA and picked up ”two crore” signatures towards it.
An enormous rally was held right here close to Raj Bhavan final October in search of Governor Banwarilal Purohit”s assent for a State Invoice giving 7.5 per cent reservation to college students of presidency colleges in medical admissions.
Although the quota was an initiative of the AIADMK regime, the DMK mentioned it turned legislation solely following its protest and strain mounted on the Governor.
Additionally, notably, the DMK’s election marketing campaign was meticulously deliberate nicely upfront and launched a number of months forward of meeting elections.
The “Vidiyalai Nokki Stalinin Kural” (Stalin”s voice in the direction of daybreak) marketing campaign, kickstarted in November final was quickly adopted by Stalin launching the ”We Reject AIADMK” marketing campaign with a mission to win 200 Meeting seats within the polls.
With “Stalin than vararu vidiyal thara poraru” (Stalin goes to seize energy/develop into Chief Minister and usher in a daybreak) signboards surfacing all over the place, a tune with the identical phrases additionally pepped up social gathering conferences.
When the AIADMK declared that it was becoming a member of palms with BJP for the polls, Stalin tactfully painted the Dravidian rival with the identical communal brush and sometimes mentioned “not even a single AIADMK candidate ought to win and that’s as a result of, if the AIADMK nominee wins, she or he would solely be a BJP MLA.”
Therefore, the DMK marketing campaign was to a big extent towards the BJP but in addition apparently aimed toward equally damaging the electoral prospects of the AIADMK mix as an entire.
One other vital, state-wide marketing campaign was “Ungal Thoguthiyill Stalin” (Stalin in your constituency), an unconventional meet whereby Stalin heard folks’s grievances, acquired petitions and positioned in a field and locked it, promising to handle all of them inside 100 days of assuming energy.
Other than large rallies just like the Tiruchirappalli occasion, when Mr Stalin unveiled a 10-year imaginative and prescient doc, his “seven guarantees” and monetary help of Rs 1,000 per 30 days to all ladies household heads, the social gathering held innumerable ballot conferences with MK Stalin’s son and youth wing president Udhayanidhi and ladies’s wing secretary Kanimozhi taking the lead.
The ballot guarantees together with Rs 1,000 help had been highlighted and it assured measures together with consecration of temples at a price of Rs 1,000 crore apparently to blunt criticism that it was “anti-Hindu”.
The a lot publicised “Ondrinaivom Vaa” (which meant allow us to be part of to struggle COVID-19) a ”reduction initiative,” launched throughout the first wave final 12 months additionally grabbed folks’s consideration.
Additionally, alongside the “Ellorum Nammudan” (All with us) a mega membership drive and a number of other different native, regional stage initiatives, the social gathering made a concerted effort to succeed in out to an increasing number of folks past its dedicated voters.
On the native stage, area particular points had been picked by DMK to attach higher to the native folks. For instance, Stalin devoted time to focus on the federal government on its “failure” over the Nandan canal scheme in Villupuram district and in respect of bringing surplus water to Thumbalahalli dam in Dharmapuri district.
An intense digital marketing campaign on social media specializing in MK Stalin’s seven guarantees and “travails” of Mr Palaniswami’s regime added weight to the social gathering’s electioneering.
Within the LS polls, the DMK and its allies bagged as many as 38 out of the full 39 seats and the DMK chief continued the successful streak when his social gathering emerged with a particular edge over the AIADMK in rural civic polls in the direction of the tip of 2019.
The DMK’s 133 seats -including gained and leading- embody constituencies of allies like MDMK who fought on the ”Rising Solar” image of the Stalin steered social gathering. The DMK’s allies, Congress has gained 18, Viduthalai Chiruthaigal Katchi 4 and the 2 Left events two seats every.
Although the DMK couldn’t seize energy in 2016, Mr Stalin continued to relentlessly take the struggle towards the AIADMK forward each within the State Meeting and outdoors, holding a slew of protests through the years on a number of points.
On the similar time, his place within the social gathering was additional strengthened when he turned the working president in early 2017 and the subsequent 12 months its president following the demise of his father and social gathering patriarch M Karunanidhi.