p data-test-ui=”figure__caption”>Rod Stewart asks our Prime Minister out for a drink throughout a Zoom name to Clarke Gayford.
Auckland ratepayers chipped in $100,000 in direction of a marketing campaign that includes pop star Sir Rod Stewart report a video model of his 1975 hit Crusing at America’s Cup fan zones.
Tourism New Zealand paid $918,000 for the Rock the Dock occasion, aimed toward utilizing the America’s Cup to market New Zealand abroad, however wouldn’t say what portion went to the British star.
Auckland Council’s tourism arm Auckland Limitless immediately stated it partnered with Tourism New Zealand on Rock the Dock so as to add to its summer time home advertising and marketing marketing campaign for the cup and the Summernova Competition Collection.
The $100,000 from the host metropolis programme allowed Auckland’s vacation spot emblem for use, content material showcasing the America’s Cup Race Village, video protection of Summernova occasions in Takapuna and Devonport and Auckland artists that includes in the course of the Rock the Dock occasion, stated Auckland Limitless vacation spot basic supervisor Steve Armitage.
He stated preliminary evaluation reveals Rock the Dock had an promoting worth of $3.2 million and reached 123 million folks by way of media, social media and TVNZ’s broadcast in the course of the cup.
Armitage stated social media engagements and sentiment was very constructive, significantly round Emirates Staff New Zealand’s win and the way proud Kiwis have been.
“The worldwide viewers who engaged responded positively and loved the video and message.
“Sir Rod Stewart’s social group said followers have been overwhelmingly constructive on his social channel.”
Auckland Council poured $113.5m into infrastructure for the cup and final 12 months decreased an additional funds to help the regatta and different occasions from $40m to $20m in response to a $525m income hit from the Covid-19 pandemic.
Tourism NZ’s advertising and marketing director Tony Rogers stated Rock the Dock was a part of the company’s leveraging exercise that introduced New Zealanders collectively in a present of help for the groups and their followers all over the world who have been unable to be right here.
He stated Stewart was chosen as a result of he has international enchantment and a powerful connection to New Zealand by way of his ex-wife Rachel Hunter.
“He is at all times felt like New Zealand was a second dwelling.”
Their two kids have been born throughout Stewart’s 17-year marriage to the Auckland mannequin.