TRIZ – Blessing in Disguise

Blessing in Disguise is often utilized as follows:

  1. Use dangerous components (notably, dangerous results of the surroundings or environment) to realize a optimistic impact.

a. i.e. Use waste warmth to generate electrical energy

  1. Eradicate the first dangerous motion by including it to a different dangerous motion to resolve the issue.

a. i.e. Add a buffering materials to a corrosive answer

  1. Amplify a dangerous issue to such a level that it’s not dangerous.

a. i.e. Use a backfire to remove the gas from a forest fireplace

Blessing in Disguise is actually the thought of turning lemons into lemonade. How are you going to make a unfavourable issue right into a optimistic one?

As an example, some entrepreneurial motor heads have realized that they will use leftover cooking oil from eating places as a gas to energy their automobile’s engine. They’re basically taking a waste product and turning it right into a worthwhile useful resource. Or take into consideration singing the blues. Among the biggest recording artists of our time have taken a foul state of affairs and made their experiences into a success report.

One other instance is laptop virus assaults or firewall breaches. When a hacker breaks into your organization’s Website online, how do you flip that right into a blessing in disguise? One nice thought is to go rent the individuals. I’ve truly labored for companies that did simply that. Some hacker would break into the firewall and work out one thing we did not know. Somewhat than getting indignant, we determined to make use of their data to our benefit and made them part of our workforce.

Breakfast with the Birds

My spouse and I just lately took a visit to Australia. One of many stops on our journey was Port Douglas, a small city in Far North Queensland. Port Douglas has lovely seashores which can be actually distant and pristine. On our first morning on the lodge, we requested the concierge, “What are a number of the extra common issues individuals do whereas they’re right here?”

The concierge instantly advised Breakfast with the Birds, a preferred vacationer attraction within the area. This system gave the impression of a novel idea, so we determined to offer it a go.

The idea sounds type of bizarre, however the breakfast was truly fairly cool. They’d a breakfast buffet arrange outdoors with a cover suspended over the consuming space. All these completely different species of birds had been allowed to stroll round on the bottom beneath (and typically on) the tables. If you’re completed consuming, you get to wander round the remainder of the habitat, and feed and pet the kangaroos. Getting up shut and private with unique species of birds was a extremely neat expertise; and a really distinctive thought.

When the founders initially got here up with their idea, they had been probably attempting to determine how you can hold the birds away from the meals. Birds flying overhead and dropping you already know what on the shopper’s plates was not on the agenda. So that they thought, “How can we make this work?”

That is a query you need to all the time ask your self. “What would it not take to make this concept work?”

The founders in the end ended up designing the cover over the consuming space in order that a lot of the chicken species can’t fly over the tables. Somewhat than viewing the birds as an impediment to their plan, they turned lemons into lemonade and made the birds a key promoting level of their product. The birds had been, in actual fact, a blessing in disguise. The house owners of Breakfast with the Birds took accessible sources and utilized them way more successfully.

We had additionally included a Rainforest Safari on our Australia itinerary. The Safari had caught our consideration due to the best way the journey was marketed: small teams solely. The Safari’s Website online promised that there would by no means be greater than 4 individuals on the tour.

David Armbrust, the founding father of Rainforest Safari and our tour information, arrived on the lodge on the day of our journey and picked us up in his Jeep. I rapidly realized that the group dimension restriction is primarily in impact as a result of David can solely choose 4 individuals up in his Jeep!

David drove us about 40 minutes up into the mountains and into the rainforest. Positive sufficient, as soon as we obtained out of the Jeep, kangaroos, wallabies, and unique birds approached our group searching for the treats David had tucked in a pouch round his waist.

As we stood there, watching David distribute candy potato and peanut snacks to the entire animals, a query dawned on me. I requested David, “How do you’ve entry to the rainforest?”

He knowledgeable me that he owned the piece of land, and stated, “Properly, that is principally my home.”

This man picks you up in his Jeep and takes you to his yard. He used all of his accessible sources, issues that he already owned, to begin his personal enterprise.

I requested David how lengthy he had been feeding the animals, and he advised me he’d been doing it on daily basis for the final 20 years.

I stated, “OK, so that you had been already feeding the animals, when at some point it occurred to you to carry individuals alongside for the trip and cost them $250 a chunk?”

David simply smiled.

He is booked about 5 days per week on this Safari Tour through the use of his accessible sources and making use of them extra effectively and successfully.

Have a look at all of the accessible sources you’ve in your online business. A few of these sources might sound type of invisible at first, however there’s all types of sources that you have already got that you should utilize extra successfully to market your product higher or to supply a greater services or products.

Out there sources. How are you going to finest use them? Are you able to make lemons from lemonade in your online business?


Supply by Mark Fox

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